July 15, 2021

How to Increase Your Social Media with Meagan Monahan of Sassy Appys

How to Increase Your Social Media with Meagan Monahan of Sassy Appys

Megan is the Manager of the Maxey Foundation and the creator of the TikTok and Instagram sensations Sassy Appys. In today's episode I pick Megan's brain to discover her success with social media and try to pull out some take aways that we can use to increase the exposure of the Appaloosa horse. 

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Transcript
Tony Bottoms Audio 2:

Hey, everybody. Welcome to Appaloosa. The only podcast that talks about the Appaloosa horse. And today we have Megan on Megan. Go ahead and introduce yourself and give us a little bit of your background.

Meaghan Audio 2:

Thanks so much for having me on, I'm really excited to be here. My name is Megan Monahan. I am zooming in from Colorado. I helped manage the, the CA maxi Appaloosa heritage foundation. We are a Appaloosa based breed, nonprofit, really dedicated towards educating people about our amazing breed and all that. It can bring. We really view ourselves as ambassadors of the Appaloosa world, and really trying to bring exposure to people all around the world about how amazing the Appaloosa

Tony Bottoms Audio 2:

well, it give us a little bit of background on the maxi foundation. I was reading a little bit about it, but gives a little bit more in details in depth on that one.

Meaghan Audio 2:

Yeah. So Al maxi is a lot of people in the Appaloosa world know recently passed away a few years ago, but he was an Appaloosa breeder for most of his lifetime. And we really wanted to establish a foundation. His son and his family did in his name to really carry on those gener generations of Appaloosas that he had bred. He attended the chief Joseph ride for many years. he has a buckle it's one of the most consistent ride goers. and he was really notorious in the Apolis the trail riding world for not only his amazing horses, but disability to polka and Yodel all of his way down the trail. And so this foundation is really just carrying on his legacy of well-bred well-built and well-performing Appaloosas

Tony Bottoms Audio 2:

Yeah. Did I read that he actually finished the entire chief Joseph trail ride?

Meaghan Audio 2:

amazingly enough. He did.

Tony Bottoms Audio 2:

sure. I know a Christian writer want to bod that's her goal. I think she's only. A few years away. I think if I remember it, maybe one or two, I can't remember now. I know she's pretty close, but that was

Meaghan Audio 2:

Okay,

Tony Bottoms Audio 2:

thing

Meaghan Audio 2:

absolutely. A labor of love. And that's how I got started with the foundation. Well, before the foundation was established, about 11 years ago legging up the Appaloosas for the chief Joseph trail ride.

Tony Bottoms Audio 2:

now, is it. Was he, did he breed foundation Appaloosas guy? No, I was reading, it was talking about trying to stay as close to the Nez Pierce lineage or what they believe is the lineage as possible.

Meaghan Audio 2:

That's a great question. So the idea was to breed foundation Appaloosas, but to pull in some other bloodlines Mr. Maxey really loved gated Appaloosas and so he would sometimes veer away from the very strict foundation definition to get a better riding horse for what he was looking to

Tony Bottoms Audio 2:

Yeah. no, excuse me. I know a lot of people who ride trail rides like gaited horses. If they do a lot of trail ride, because it's obviously a smoother gait, it's smoother ride for the person. So, all right. Now the real reason that I had you on On Tik TOK, you have, I'm trying to remember the numbers 244,000 followers with 1.4 million likes. And then over on Instagram, you have like 18,000 followers and I didn't check Facebook and all that. I just kind of left it at that. So obviously there's something that somebody, the other Appaloosa people can learn from you about. Promoting the breed and all that. But I want to ask you to start. How long have you been doing a tick talk? Instagram.

Meaghan Audio 2:

well, I think your numbers might be a day out of date. We're up to over 250,000 followers on Tik TOK. So we are growing daily, but It's been amazing. It really took off. We had a couple of viral videos that really kind of foothold with both the. Equine world and the Noni coin world. and it's really allowed us to address people from all over the world with all sorts of interests. So we've started, I mean, my Instagram was a personal Instagram that I started in 2014 just saying, Hey, look at these amazing horses that I get to ride and let me share them with you. And we went from 300 followers in 2019 to where almost at 20,000 followers here in 2021. And so it just. Found a foothold. We found sharing not only our babies, but our riding horses and all the different events and disappoints that we could expose them to really help us connect with a lot of equestrians.

Tony Bottoms Audio 2:

And did you say I missed it? How long did you say the tick talk? Was it had been going

Meaghan Audio 2:

Okay. Just over a year, I started filming on full watch. Last year I had a couple of mirrors. And how else was I going to stay up until, you know, four o'clock in the morning with them? So it was not supposed to be anything. It was a personal tech talk. I was mainly just watching really silly videos and listening to people talk about tiger king. And then all of a sudden there were some really funny pregnancy sounds and soundtracks that I could match to our very pregnant mayors. and so I filmed them for fun and I was sending them out to friends. All of a sudden people really liked it. You know, using hashtags, jumping on trends, using popular audios as they happen really helped us get pushed to the, for you page. And then I found just interacting with people, answering every single comment, liking every single comment and really making people feel like when they interact with our page, I was interacting

Tony Bottoms Audio 2:

Yeah. Yeah. I think that is the biggest thing. Particularly with social media is interacting with the people. And that seems to be, I mean, that's what people want, you know, they want, they want that interaction and all that, particularly if they think it's somebody who doesn't realize that they're watching or doesn't realize that you know, that you're participating. So now you said you had a couple of videos that went viral. Do you remember what those were?

Meaghan Audio 2:

So we I really wanted to do some transparency to our industry. You know, really showing from a to Z, how we do what we do in a daily life. You know, we show helping to fall out mayors. We show the beautiful first steps of a full, and I also started filming when our stallion. CTR supersonic was getting collected him coming off of the trailer, how excited, but well-behaved he was with his handlers. and we were stopping once he was in the breeding shed and a video of him just walking into the breeding shed and getting really excited about the T's mayor for his AI collection hit almost 14 million views. So I posted the video of not thinking anything of it. I went to work and a few hours later checked my phone and it was at 5 million views. My battery was almost dead from all the notifications. It absolutely took on a

Tony Bottoms Audio 2:

wow. Now, so you guys, he, where I've seen the videos where you're going to have him collect it. That's not at your facility. You guys trailer him in.

Meaghan Audio 2:

Okay. We do. We're lucky enough to be in Northern Colorado. And so we use this CSU equine reproduction center and absolutely love them what we can trailer in as needed for both of our, our mayors and outside mirrors. And they really facilitate a calm, clean, safe atmosphere.

Tony Bottoms Audio 2:

Okay. So now do you have, what is your background, do you, cause I was from watching the videos. I was thinking maybe that you actually had like a vet or vet tech background or something like that. So. Wow.

Meaghan Audio 2:

I currently am working at CSU veterinary hospital as one of their anesthesia, that checks. so I do a lot of research anesthesia and I absolutely love it. And I also have a background in equine. I was new to the Appaloosa world until I joined about 11 years ago and have absolutely fallen in love with not only the horses, but the people of our industry.

Tony Bottoms Audio 2:

So, Yeah. like I said, I was watching some of the videos and I was thinking that maybe you did have some of that background or at least a tech of that tech background. So that kind of explains that. But so when you do, I noticed that you did some of the foaling videos. So when you guys do the following videos, you get the EU because we did that.

Meaghan Audio 2:

Oh, God, we get every response you could think of. I mean, we have people who are debating intensely in the comment section about what kind of car the mayor sounds like, you know, as she's nickering and snorting they're like, oh, she's a Harley versus a Mustang. Just so funny to reach people who don't know horses, but are trying to find a way to relate or someone who goes, why are you filming? Why aren't you jumping in there and helping her? And that gives a great, a great opportunity to say, we don't need to, our mayors are great at what they're doing. She's healthy. And we're just here to monitor in case something goes wrong. And it opens up that dialogue, which I think is really important as fewer and fewer people are in our agricultural world that we can kind of share and open that to

Tony Bottoms Audio 2:

Yeah, we got that. When we posted our, our babies video, we got the couples ooze and all that. And then somebody may say, why aren't you helping? We don't need to, unless there's a problem, you know, we just kind of, but that's all Heather's kind of thing anyhow, but

Meaghan Audio 2:

Yeah.

Tony Bottoms Audio 2:

Yeah.

Meaghan Audio 2:

We were doing a live stream. the other week when one of the mayors went into labor, which was really, really interesting because I had been doing a question and answer with anybody who is up at nine o'clock at night and wanted to help keep me awake on full watch. And we were talking about what signs I was looking for. What emergency or complication would look like. And all of a sudden the mayor starts falling. And so I got to say to the hundred people watching us on Tik TOK, I'm going to go ahead and hang up now. And I'm going to alert our medical team. Everything's going to go fine, but we're not going to live stream it, Justin.

Tony Bottoms Audio 2:

Right, right. Yeah. I will take talks kind of weird about what they pull down and what they don't pull down. So, but yeah. So what do you, is there, what do you participate in? Do you do the trail riding or what, I mean, do you have a special vintage you like to do or.

Meaghan Audio 2:

I like to say, Jack of all trades master of none. So I'm the epitome of an adult amateur. I have been competing in the Navy track north American trail writing competitions. I've been doing those for a few years and I absolutely. Have loved them. It's such a welcoming group. I had never heard of them before a couple of years ago. And so what I really like about it is the horse's vitals are included in your assessment. There's judge obstacles that you have to go through a set trail and a set time. So fastest doesn't always win. Sometimes the fittest and the smartest through obstacles wins

Tony Bottoms Audio 2:

explain, explain, explain that one to me. I know about the distance and the competitive trail and all that. So what, this is a kind of a new one on me, so,

Meaghan Audio 2:

It, it, it does smaller, smaller group, but I love it. So you can sign up to do a eight mile ride, a 30 mile ride or a 60 mile ride over two days. And you can decide if you want to be in like a really fast canner speed, or if you're a little more of a walk Trotter and they have. For that entire ride. They've got veterinarians along the way that check your horse's pulse and respiration got sound how sound they are at a traffic canner. Then they have obstacles such as a Creek crossing or side passing over a log and all sorts of natural trail obstacles, mounting and dismounting on the off side that you then get a horsemanship and a rider score for. And at the end of the day, they give you points and you can win as a writer or as a horse or as a

Tony Bottoms Audio 2:

no. Okay. Yeah. I'm not familiar with that one. I mean, like I said, I knew about the distance and I knew about the competitive trail and I know about the extreme trail. So I was like, this is like a combination between the two or into between the three.

Meaghan Audio 2:

a great company. Yeah. It's a great combination. You take those arena skills out on the trails and really put them to work with your side, passing, backing horse handling. And you also get the fun of a beautiful ride here in Colorado and New Mexico at some of the. Best terrain that you could look for in a great group of people. And so it's an eight-track N a T R C, and I recommend everyone check it out. They're all across the nation and Canada. So there's a lot of options and a lot of great people to ride

Tony Bottoms Audio 2:

Yeah. I was talking to, I'm trying to think she's part of the Oklahoma trail riders association, Shea, she's actually the president and she goes out to New Mexico and Colorado to ride a lot. And she goes up there on the Navajo reservation up in there. I guess she knows somebody and she goes up and rides up there was talking about that. And I was like, Yeah. there's a. Try to remember, know me, it's a canyon on the New Mexico side that I'd heard about that. I guess they got trailer parking and all that up there, and you kind of dropped down in the canyon and she's like, I'm there. I usually go to Colorado sides or the Arizona side. Maybe it was maybe. Yeah. well, I think that was it. Like I said, I just wanted, I saw your tick talk and your Instagram and I saw the followers and all that. And I was thinking. Obviously, if we want to promote the Appaloosa, that's a good way of doing it. So I figured that everybody else could probably learn from you on that one. And that's kind of cool to find out that your tick talks only been around for a year now.

Meaghan Audio 2:

Yeah. Not, not even, you know, we try and have an immersive educational video for everyone. We share kind of what's happening. And we promote agriculture. We promote horse handling and we say, there's not one way to do it, but here's our way. Here's our thinking. And join us. You know, most of the videos are in-person. They don't really see another human being. And the idea is someone can feel like they're there in the moment instead of me filming it. It's

Tony Bottoms Audio 2:

Yeah. I've talked to some other people that were saying that, and they're like, I'm the girl who owns tattoo on, on Instagram. She's at Oklahoma. And I was talking to her and she was saying, she's really shy. Cause I was trying to get her to come on the show and she's like, nah, I'm really shy. I really don't really want to, I don't want to do that. She goes, that's why on my Instagram, you never see me. You'll always see the horse. And she was like, Hey, it works great for me. I don't have to be in front of the camera and all that. And she said, you know, you know, I was kind of asking her about how she got popular and she's like, She's like a, truly the horses person. I was his personality and, you know, people are like watching that and all that. And I've talked to a couple other people and they're like, oh, we just show babies all the time. And it's everybody likes seeing the babies, you know? So that's, that was pretty much it. Now. Which platform do you like better? Do you like Instagram or do you like Tik TOK?

Meaghan Audio 2:

I love Instagram. I love being able to post consistently photos or videos. And then I use the story function to really interact with people. Instagram's a great platform where I can put out quizzes. And so people can think that they know what the defining characteristics of an Appaloosa are. And then if they're wrong or right. It tells them. or they can submit questions that I can then answer for everyone. I think Instagram is just a little more interactive. but tic TAC challenges me to really take great videos and make sure I'm not breathing too heavily in the background. the

Tony Bottoms Audio 2:

Right, right. Well, I mean, nowadays you can get like the little microphones that plug into your camera or your, into your phone and all that kind of stuff. And you know, all that, that social media stuff has really taken off to help you make it better. I mean, nowadays you can make a good quality. Social media posts and it looked like it was professionally done or pretty close to being professionally done without a whole lot of problems. So, but I, is there anything that you would like to talk about that maybe I didn't ask a question on or anything like that?

Meaghan Audio 2:

Okay. I would just like to encourage everybody who wants to try social media to hop on there. I mean, you can find your group, you can find a community. It is such a welcoming and inclusive place. contrary to what we hear a lot of times I have not. So far, I've been hit with a lot of keyboard warriors or trolls. It's really been a healthy and supportive environment and people get so invested in our lives and in our courses. And it's really wonderful to be able to share them with so many

Tony Bottoms Audio 2:

we know it's funny. When I back, when I first started doing podcasting, I picked up a hater and a, or a troll, however you want to call it. And I was talking to some of the other guys that I know that do podcasts and. I'm like, Hey I picked up this troll, this hater. They're like, Hey, you made it now. I mean, that's kind of like a sign of, you know, back then. I mean, this is five, six years ago, either like that, that that's a sign you've made as you pick up a hater.

Meaghan Audio 2:

That's exactly how I feel. You know, if I have one person who comments on every video, something negative,

Tony Bottoms Audio 2:

Right. Exactly. Yeah. That's basically what they were saying. Oh, well, you know you're doing something right. But ah, well, thank you. Ma'am I appreciate it. We're probably going to have to have you back on, cause I would like to dig into the maxi foundation a little bit more and talk about that. but this right now I'm kind of focusing on the social media aspect and trying to help promote. Appaloosas because that's seems to be what we need right into the moment. So that's my focus.

Meaghan Audio 2:

I love it. And I. I'd love to come back and I'll make a little plug right here. Everybody wants to follow us. We are Stassi

Tony Bottoms Audio 2:

Sorry, I forgot to say that. Right.

Meaghan Audio 2:

yeah, no that's soda dive. So, but yeah, we're just a little homegrown Tik, TOK, little homegrown Instagram, and I'd love for more people to

Tony Bottoms Audio 2:

now, do you guys have Facebook and Twitter and all that? Are you guys pretty much sticking to.

Meaghan Audio 2:

We do have a Facebook it's a little more official. It's our maxi API's in that's our foundation, the Instagram, and Tech-Talk started off as personal accounts and then just kind of grow.

Tony Bottoms Audio 2:

Right, right. Well, Thank you. Have a good day. And we'll catch back up with you again and talk about the maxi foundation.

Meaghan Audio 2:

Awesome. I can't wait. Thank you.